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Samsung Marketing and Brand Strategy Analysis by Шохрух Маджидов is a document available to read on EtoBox.
What is Samsung Marketing and Brand Strategy Analysis about?
Samsung has built a strong global brand through strategic marketing and branding efforts over several decades. It shifted from focusing on low-cost products to high-end, innovative technology. Samsung spends billions on marketing, sponsoring major sporting events to raise brand awareness. It developed an easily recognizable blue logo and slogan "Turn on Tomorrow" to convey a message of innovation. Samsung also aims to promote South Korea
- Author
- Шохрух Маджидов
- Language
- EN