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What is Consumer Behavior Study on Fresh Milk about?

This chapter discusses the research methodology used to study consumer behavior toward fresh milk. Five variables are examined: price of fresh milk, income, availability, price of substitutes, and advertising. Hypotheses are formulated to test the relationship between each variable and demand for fresh milk. Primary data was collected through questionnaires with secondary data from reports and publications. A sample of 100 households in urban and suburban Colombo representing different professions and socia

Author

Jaffer Muztaq

Language

EN