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What is Strategic Relationships in Marketing about?

This document discusses strategic relationships between organizations. It outlines different types of interorganizational relationships like suppliers, customers, joint ventures, and strategic alliances. Drivers for forming these relationships include skills/resource gaps, environmental complexity, and competitive strategy. The document also discusses managing relationships, including objectives, relationship management, partnering capabilities, control/evaluation, and exiting alliances. Global relationship

Author

Äädï Shëïkh

Language

EN