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UPI by Hemalatha is a document available to read on EtoBox.
What is UPI about?
The document analyzes the impact of the Unified Payment Interface (UPI) on consumption patterns of the working population in Chennai, particularly in the clothing sector. It highlights that UPI has facilitated digital transactions, leading to increased impulse buying behavior among younger consumers, while also noting challenges such as digital illiteracy. The study concludes that while UPI enhances shopping convenience, it also raises concerns about impulsive spending, suggesting a need for better financia
- Author
- Hemalatha
- Language
- EN