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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renee Mauborgne is a business book available to read on EtoBox.

What is Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant about?

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Who reads Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant?

Author

W. Chan Kim, Renee Mauborgne

Publisher

Harvard Business Review Press

Published

2005

Language

EN

ISBN

9781591396192

Category

business

Subjects

Marketing, Fiction, Economics

Rating

3.86 / 5 (31,695 ratings)

Updated

2026-03-14