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Marketing Management: Concepts & Process by LALIT NAIK is a document available to read on EtoBox.
What is Marketing Management: Concepts & Process about?
The document defines market as the aggregate of potential customers for a product and marketing as the process of satisfying customer needs profitably. It outlines the nature and scope of marketing management, which includes understanding customer needs, product development, market segmentation, and the marketing mix. Additionally, it discusses various marketing management philosophies and the significance of marketing management in achieving business objectives and customer satisfaction.
- Author
- LALIT NAIK
- Language
- EN