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Selling James Bond : Product Placement in the James Bond Films by Tanya Nitins, Author is a nonfiction available to read on EtoBox.

What is Selling James Bond : Product Placement in the James Bond Films about?

The Character Of James Bond For Many People Is Intrinsically Linked In Their Minds With Particular Brands – Aston Martin, Bollinger, Omega, Smirnoff Vodka, And So On. This Direct Association Between Character And Brand Highlights The Intrinsic Role Of Product Placement In The Film Industry, And In The James Bond Films In Particular. Selling James Bond: Product Placement In The James Bond Films Provides A Comprehensive Overview Of The History Of Product Placement In The James Bond Series – Charting The Progression Of The Practice And Drawing Direct Correlations To Significant Cultural And Historical Events That Impacted Upon The Number And Types Of Products Incorporated Into The Series. While Primarily A Financial Arrangement, It Is Also Important That The Practice Of Product Placement Be Examined And Understood In Relation To These Cultural Contexts, An Area Of Research So Far Largely Ignored By Academic Study. Through Extensive Content Analysis Of The Official James Bond Film Series, As Well As Utilising Directors’ Commentary And Industry Reports, This Book Illustrates The Strong Impact Specific Cultural And Historical Events Have Had On The Practice Of Product Placement In The Se

Who reads Selling James Bond : Product Placement in the James Bond Films?

Author

Tanya Nitins, Author

Publisher

Cambridge Scholars Publishing

Published

2011

Language

EN

ISBN

9786613308832

Category

nonfiction

Subjects

Business, Literary Fiction, History