Opening book details…
About this Business, Management and Accounting article
Branding Access Offers: the Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands by Baumeister, Christoph; Scherer, Anne; Wangenheim, Florian v. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Baumeister, Christoph; Scherer, Anne; Wangenheim, Florian v.
- Publisher
- Sage Publications; Springer-Verlag; Springer New York LLC; Springer Science and Business Media LLC; Society for Mining, Metallurgy and Exploration Inc. (ISSN 0092-0703)
- Published
- 2015
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
More by Baumeister, Christoph; Scherer, Anne; Wangenheim, Florian v.
Browse all works by Baumeister, Christoph; Scherer, Anne; Wangenheim, Florian v.