About this document
Impact of SMS Marketing on Consumer Behavior by agarwalkk269 is a document available to read on EtoBox.
The study examines the impact of SMS marketing on consumer behavior, focusing on factors such as entertainment, informativeness, irritation, and credibility. It concludes that SMS marketing can significantly influence consumer attitudes and purchasing intentions, particularly when messages are perceived as entertaining and informative. However, negative perceptions arise when messages are seen as irritating or lacking credibility, highlighting the importance of effective SMS marketing strategies.
- Author
- agarwalkk269
- Language
- EN