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What is H&M Branding and Promotion Strategies about?

H&M is a Swedish clothing retailer that opened its first store in 1947 in Vasteras, Sweden under the name Hennes. It expanded to Norway in 1964 and has since opened stores globally, including in Dubai and Asia in 2006. The company promotes its brand through magazines, billboards, posters, and collaborations with designers. It is known for fast fashion and affordable trends.

Author

Rubeena Shaikh

Language

EN