About this document
New Product Development Strategies by Renata Alves is a document available to read on EtoBox.
This document discusses the new product development process and factors that influence success. It outlines the stages of new product development from idea generation through commercialization. Test marketing involves limited introduction of a product to determine customer reactions. Alternatives to test marketing include single-source research, simulated testing, and online testing. Successful new products match market needs, are differentiated from substitutes, and benefit a large number of people. The do
- Author
- Renata Alves
- Language
- EN