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What is STP and Business Models in Tourism about?

The document outlines the STP (Segmentation, Targeting, Positioning) framework for effectively reaching the tourism and hospitality market by identifying different market segments based on demographic, geographic, psychographic, and behavioral criteria. It emphasizes the importance of selecting target segments that align with business goals and defining a unique value proposition for product positioning. Additionally, it describes various business models, including B2B and B2C, and provides examples relevan

Author

victoriascampuslibrary

Language

EN