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Evaluating Gillette by Fathima Hanan V P is a document available to read on EtoBox.

What is Evaluating Gillette about?

The document discusses a literature review on factors influencing consumer purchase of organic personal care products. It summarizes several studies that found health consciousness, environmental consciousness, appearance consciousness and quality/safety perceptions positively influence attitudes and purchase intentions of organic products. Social influences and pleasure/enjoyment values also impact consumer choice.

Author

Fathima Hanan V P

Language

EN