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What is TAG Heuer about?

TAG Heuer launched its first line of eyewear called "2002 Sport Vision" in 2002 to diversify beyond watches. The collection was created in partnership with Logo Eyewear and featured innovative designs like the 27o model with an "invisible hinge". While initially successful in gaining recognition in the luxury eyewear market, TAG Heuer has struggled to gain a strong foothold against major competitors over the past 5 years. However, TAG Heuer remains committed to the eyewear category and plans to continue lau

Author

asha sreedhar

Language

EN