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Consumer Views on Cause Marketing by siddhesh is a document available to read on EtoBox.

What is Consumer Views on Cause Marketing about?

This document summarizes a research paper that studied how consumer perceptions of cause-related marketing (CRM) campaigns are influenced by gender and donation size. The study replicated two previous studies and conducted an online experiment with 306 German university students evaluating a CRM campaign supporting a children

Author

siddhesh

Language

EN