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What is Reframing Fitness Industry Service Environments about?

This article examines the relationships between service elements, organizational culture values, and member attitudes and intentions within one private fitness company in Canada. It finds that both the typical service elements (cleanliness, equipment, facilities, etc.) and the corporate values reflected in artifacts, policies and employee behavior are significantly associated with member satisfaction and intentions to remain with the company. The findings suggest that the concept of the fitness club service

Author

Cristian Mundaca

Language

EN