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Cause-Brand Association Impact on Attitude by Tejas Jain is a document available to read on EtoBox.

What is Cause-Brand Association Impact on Attitude about?

This document provides a review of existing literature on cause-brand association and how it influences consumer attitude. It discusses how associating a brand with a social cause through strategies like cause-related marketing, corporate social responsibility, and cause promotion can positively impact consumers

Author

Tejas Jain

Language

EN