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Enhancing Focus in International Business Research by DOMÍNGUEZ SÁNCHEZ CASSANDRA SUZETTE is a document available to read on EtoBox.
What is Enhancing Focus in International Business Research about?
The article discusses the need for greater scholarly attention in international business (IB) research by proposing guiding principles that assess the importance and impact of research areas. It distinguishes between new or underdeveloped domains, which require salience, urgency, and actionability, and established domains that can contribute to theoretical discourse. The authors emphasize the importance of aligning research with real-world issues faced by firms, societies, and policymakers to enhance the re
- Author
- DOMÍNGUEZ SÁNCHEZ CASSANDRA SUZETTE
- Language
- EN