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Aaker by Syed Ali Humza Rizvi is a document available to read on EtoBox.

What is Aaker about?

David Aaker developed a comprehensive brand identity planning model that considers a brand from four perspectives: 1) as a product, 2) as an organization, 3) as a person, and 4) as a symbol. Considering a brand from these different lenses can help clarify, enrich, and differentiate a brand

Author

Syed Ali Humza Rizvi

Language

EN