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Sales Presentation Strategies and AIDAS by katon is a document available to read on EtoBox.

What is Sales Presentation Strategies and AIDAS about?

This document is a module from Palawan State University on sales presentations. It discusses the AIDAS formula as an effective method for sales presentations, which stands for: Attention, Interest, Desire, Action, Satisfaction. Each step of the AIDAS formula is explained in detail. Students are assigned to think of a product sold through direct sales and apply the AIDAS formula to a sales presentation for that product. References on marketing and sales principles are also provided.

Author

katon

Language

EN