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What is Rural Consumer Behavior and Brand Loyalty about?

The document discusses consumer buying behavior and brand loyalty in rural markets in India. It notes that rural markets present a large opportunity for brands as rural populations account for nearly three times the urban population. However, it can be difficult for brands to succeed in rural markets where attitudes and needs may differ from urban consumers. The success of brands in rural India is unpredictable. The paper aims to promote understanding brand image and loyalty in rural markets. It discusses t

Author

swami4uj

Language

EN