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What is Halal Certification about?

This research article examines the impact of halal certification and labels on the purchase intention of halal food products, specifically focusing on Mie Jeubew Teh Emil in Garut, Indonesia. The study finds that both halal certification and labels significantly influence purchase intentions, directly and indirectly through the mediating effect of halal brand perceived quality. The results highlight the importance of consumer trust in halal brand quality for enhancing the willingness to purchase halal food

Author

gemagiri10

Language

EN