About this document

Zara by 陳俊穎 is a document available to read on EtoBox.

Zara is a fast fashion retailer known for bringing new designs to stores within two weeks. It uses three main strategies: 1) Vertical integration allows it to control the entire supply chain from design to distribution. 2) Limited product lines and stock controlling through a "hunger marketing" approach. 3) Expertise in logistics and IT systems to quickly replenish stores with new inventory twice a week. Zara

Author

陳俊穎

Language

EN