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What is Impact of Idealized Ads on Body Image about?

This study aims to examine the relationship between exposure to idealized images in advertising, social comparison, body dissatisfaction, and self-esteem. The researcher hypothesizes that exposure to advertisements featuring thin models will lead women to engage in more social comparison and experience greater body dissatisfaction and lower self-esteem. A sample of around 50 female college students will be shown advertisements with thin models and asked questions to measure body image discrepancy, social co

Author

Ashwin Hemant Lawanghare

Language

EN