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Krispy Kreme Growth and Revenue Insights by Mahmood Karim is a document available to read on EtoBox.
The analyst forecasts that Krispy Kreme will continue growing rapidly over the next two years due to expanding their store network geographically and their strong brand recognition compared to fragmented competition. However, there is a risk that consumers may get bored of donuts or that new competition could emerge. The analyst assumes Krispy Kreme will open 62 new stores in 2003 and that revenues per new store will follow an initial boom then level off. Royalty revenues are expected to increase as develop
- Author
- Mahmood Karim
- Language
- EN