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Uber Pricing and Marketing Overview by ABHIJEET CHAKRABORTY RCBS is a document available to read on EtoBox.

What is Uber Pricing and Marketing Overview about?

Uber uses dynamic pricing called surge pricing to increase fares when demand is high. It recruits both drivers and riders through incentives and promotions to expand into new markets and compete with other ridesharing services. Uber aims to establish itself as a premier transportation brand through marketing communications.

Author

ABHIJEET CHAKRABORTY RCBS

Language

EN