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What is What Is Relationship Marketing 20260303 213949 0000 about?

Relationship Marketing focuses on building long-term, mutually beneficial connections with customers, contrasting with Transactional Marketing which prioritizes immediate sales. Key goals include enhancing customer loyalty, increasing lifetime value, and fostering partnerships, supported by theories like Commitment-Trust and models like the Service-Profit Chain. CRM systems play a crucial role in managing customer interactions, while challenges include high initial investments and maintaining personalized e

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