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What is Measuring Digital Business Model Maturity about?
This article presents a framework for measuring the maturity of digital business models (DBMs), particularly for small and medium enterprises (SMEs), in response to the rapid digital transformation accelerated by the COVID-19 pandemic. It empirically tests the framework on a sample of 162 SMEs across 42 countries, highlighting the importance of user-generated content and experience tracking for achieving DBM maturity. The findings contribute to the literature by providing a reliable measurement tool and ide
- Author
- EL Moufid Idiskaling
- Language
- EN