Can I read E Crmce on EtoBox?

E Crmce by Angel Bustamante Marlo is a document available to read on EtoBox.

What is E Crmce about?

This research analyzes the relationship between Electronic Customer Relationship Management (E-CRM) and customer experience in the banking industry, based on data collected from 836 respondents. The findings indicate that E-CRM has a significant positive impact on customer experience, suggesting that enhancing E-CRM services can strengthen customer relationships and provide a competitive advantage for banks. The study emphasizes the importance of personalized and interactive communication facilitated by E-C

Author

Angel Bustamante Marlo

Language

EN