Can I read Introduction to Marketing Principles on EtoBox?

Introduction to Marketing Principles by Kirubel Fantu is a document available to read on EtoBox.

What is Introduction to Marketing Principles about?

1. The document discusses the scope of marketing according to Kotler which includes 10 types of entities that can be marketed such as goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. 2. It provides examples for each type of marketed entity, such as goods include cars and machines, services include airlines and software programmers, and experiences include unique experiences provided by products like residential townships. 3. The core concepts of ma

Author

Kirubel Fantu

Language

EN