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Burger King by Fernando Ardila is a document available to read on EtoBox.

What is Burger King about?

Burger King France was looking to expand by acquiring the Quick chain of 509 restaurants in France and other countries. This would allow Burger King to grow its presence but also posed challenges in converting and rebranding Quick locations. Managing the brand image, culture, and local adaptation would also be important factors in the acquisition.

Author

Fernando Ardila

Language

EN