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This article proposes a Balanced Scorecard (BSC) model to facilitate the internationalization of public universities in Brazil, addressing the challenges posed by neoliberalism and New Public Management. Utilizing a qualitative approach and participatory research methodology, the study develops strategic maps and performance indicators that can be adapted by other institutions. The research emphasizes the importance of a critical perspective on internationalization that values local needs and fosters commun

Author

roseneryll

Language

EN