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Absolut Vodka: Premium Perception Analysis by garima tyagi is a document available to read on EtoBox.

The document discusses a consumer behaviour project on Absolut vodka conducted by a group of students. It provides background on Absolut including that it is a Swedish vodka brand owned by Pernod Ricard. The objectives of the study were to understand why Absolut lost market share to Grey Goose and is no longer perceived as premium. It also aimed to propose suggestions to stop consumers from upgrading to pricier brands. The document includes analysis of Absolut

Author

garima tyagi

Language

EN