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What is Public Relations and Protocol in Tourism about?

This document presents the program of the subject "Public Relations and Protocol" that will be taught as an elective in the third year of the Tourism Diploma at the University of Almería. The program describes the objectives, structure and syllabus of the subject, which is divided into three parts: fundamentals, public relations operations and protocol. The syllabus covers concepts such as marketing communication, media relations, crisis management, official protocol and event organization.

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