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Yoga has grown tremendously popular in Western cultures, with over 20 million practitioners in the US alone. It has transformed from an ancient Eastern spiritual practice into a mainstream exercise pursued for its health and wellness benefits. This document examines how yoga has been commercialized and westernized, becoming a consumer product marketed to spiritual seekers. While still promoting self-discovery, the practice has shifted away from its roots in renunciatory Hindu spirituality. The globalization

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api-280411494

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EN