About this document

CRM by JAYASREE K.K is a document available to read on EtoBox.

This document discusses the impact of Customer Relationship Management (CRM) on customer retention. It begins with an introduction that defines CRM and its purpose in understanding customers and managing relationships. The research problem is then presented as studying the impact of CRM processes on customer retention. The objectives are to understand the role of CRM in retention and how CRM application impacts retention. A literature review follows, discussing definitions and perspectives of CRM and custom

Author

JAYASREE K.K

Language

EN