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Evaluation of the reach and impact of the 100% Jeune youth social marketing program in Cameroon: findings from three cross-sectional surveys by Andrea Plautz; Dominique Meekers is a Medicine article available to read on EtoBox.
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## Background The __100% Jeune__ youth social marketing program in Cameroon aims to address the high STI/HIV prevalence rates and the high levels of unwanted pregnancy. This study evaluates the __100% Jeune__ program, analyzing its reach and impact on condom use, level of sexual activity, and predictors of condom use. ## Methods This analysis uses data from three waves of the Cameroon Adolescent Reproductive Health Survey, implemented at 18-month intervals between 2000 and 2003. The sample is restricted to unmarried youth aged 15–24; sample sizes are 1,956 youth in 2000, 3,237 in 2002, and 3,370 in 2003. Logistic regression analyses determine trends in reproductive health behavior and their predictors, as well as estimate the effect of program exposure on these variables. All regression analyses control for differences in sample characteristics. ## Results A comparison of trends over the 36-month study period shows that substantial positive changes occurred among youth. Results of dose response analyses indicate that some of these positive changes in condom use and predictors of use can be attributed to the __100% Jeune__ youth social marketing program. The program contributed to s
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- Author
- Andrea Plautz; Dominique Meekers
- Publisher
- BioMed Central; Springer (Biomed Central Ltd.); [London]: BioMed Central, 2004-; Springer Science and Business Media LLC (ISSN 1742-4755)
- Published
- 2007
- Language
- EN
- Field
- Medicine (Health Sciences)