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About this Social Sciences article
Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S. by Yoo, Jinyoung Jinnie; Lee, Wei-Na is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Yoo, Jinyoung Jinnie; Lee, Wei-Na
- Publisher
- SAGE Publications (ISSN 1748-0485)
- Published
- 2019
- Field
- Social Sciences