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Marketing Mix Impact on Heineken by birku ayan is a document available to read on EtoBox.

This thesis examines the effect of marketing mix elements on business performance at Heineken Breweries in Ethiopia. The marketing mix includes the 7Ps: product, price, place, promotion, people, process, productivity and quality, and physical environment. The study aims to determine the direct impact of each marketing mix element on business performance, as well as the indirect impact through market orientation as a mediator. A survey was conducted of employees at Heineken

Author

birku ayan

Language

EN