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The storyteller's secret : from TED speakers to business legends, why some ideas catch on and others don't by Carmine Gallo; OverDrive, Inc is a business book available to read on EtoBox.

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<p>How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?<br><br>They told brilliant stories.<br><br>In <i>The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't</i>, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The <i>New York Times</i> has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in <i>The Storyteller's Secret:</i> entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Mar

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Author

Carmine Gallo; OverDrive, Inc

Publisher

St. Martin's Press

Published

2016

Language

EN

ISBN

9781466882690

Category

business

Subjects

Management, Business, Psychology

Rating

3.92 / 5 (60 ratings)

Updated

2026-03-14