Can I read Advances In Electronic Marketing Electronic Marketing on EtoBox?

Advances In Electronic Marketing Electronic Marketing by Clarke, Irvine, 1961-; Flaherty, Theresa, 1968- is a nonfiction available to read on EtoBox.

What is Advances In Electronic Marketing Electronic Marketing about?

1 online resource (1 volume), \"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising\"--Provided by publisher, Includes bibliographical references and index, Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker -- Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam -- Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi -- eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla -- Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer -- Interactive brand experience : the concept and the challenges / Mary Lou Roberts -- Viral marketing : the use of surprise / Adam Lindgreen, Joëlle Vanhamme -- Retailer use of permission-based mobile advertising / Jari Salo, Jaana Tähtinen -- Integrating Internet/database marketing for

Who reads Advances In Electronic Marketing Electronic Marketing?

Author

Clarke, Irvine, 1961-; Flaherty, Theresa, 1968-

Publisher

Hershey PA : Idea Group Pub.

Published

2005

Language

EN

ISBN

9781591403210

Category

nonfiction

Subjects

Marketing, Business, Management