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Factors Influencing Hotel Loyalty in Malaysia by alvha is a document available to read on EtoBox.

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This document summarizes a research paper that examines the factors influencing customer loyalty in the Malaysian hotel industry. It develops a model relating brand image, service quality, trust, and price to customer satisfaction and loyalty. The researchers conducted a literature review on these factors and customer loyalty. They propose collecting data through questionnaires to test relationships in the model between these variables using statistical analysis software. Further studies are recommended to

Author

alvha

Language

EN