About this document

Lakmé Cosmetics: Brand Overview and Strategy by Aadil Kakar is a document available to read on EtoBox.

Lakmé is an Indian cosmetics brand owned by Unilever that offers a wide variety of beauty products and services across India. It has grown to become a leader in the value segment of the cosmetics market in India. Lakmé is looking to expand into tier 2 and 3 cities and establish more salons. It aims to position itself as a trendy, stylish brand for young, modern women through sponsoring fashion weeks, celebrity endorsements, and expanding its product ranges. However, it faces threats from increasing competit

Author

Aadil Kakar

Language

EN