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This paper investigates how improved relationships between higher education institutions (HEIs) and their stakeholders, based on stakeholder theory principles, can create more value. Using a survey of 88 HEI heads in Brazil, the study finds that principles such as mutual trust, information sharing, and stakeholder involvement in decision-making enhance value creation. The research contributes to understanding stakeholder management in HEIs and offers practical insights for improving stakeholder relationship

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lancasterimports14

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EN