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What is Barilla about?

Barilla Group, an international food manufacturer, faced increasing competition that forced price discounts. It spent over $1 trillion annually on trade promotions. Dissatisfied with mediocre promotion management, Barilla partnered with Neal Analytics to develop a machine learning solution. It leveraged historical data to evaluate promotions, calculate ROI, and predict future results. This enabled Barilla to optimize planning, operate strategically, and improve promotion performance.

Author

kothenti pavann

Language

EN