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What is Telenor Easy Paisa Outdoor Campaign about?

Telenor planned an outdoor advertising campaign and retail activities to launch its new Easy Paisa (EP) mobile payment service. The campaign included temporary and permanent displays across 18-20 major cities, bus branding, inflatables, and banners. The nationwide campaign was estimated to cost between 45-50 million Pakistani rupees. Retail activities involved point-of-sale materials, banners, and signage for franchises to promote EP availability. Pictures showed sample outdoor advertisements and displays u

Author

lateef2009

Language

EN