Can I read MARK5811 T1-2024 Assessment Guide on EtoBox?

MARK5811 T1-2024 Assessment Guide by mburuerick387 is a document available to read on EtoBox.

What is MARK5811 T1-2024 Assessment Guide about?

The document provides assessment information for a marketing research course. It outlines four assessments: class participation, an individual paper on a marketing research exercise, a research report completed in groups of 3-5 students, and a take-home final exam. The research report involves selecting a company, identifying a marketing problem and objective, conducting qualitative and/or quantitative research, analyzing the results, and providing a recommendation supported by the findings.

Author

mburuerick387

Language

EN