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Valid vs. Invalid Straightlining in Surveys by Soha Consultants is a document available to read on EtoBox.

What is Valid vs. Invalid Straightlining in Surveys about?

The document discusses valid versus invalid straightlining, which is the tendency for survey respondents to provide the same response to consecutive questions. The authors argue that straightlining is not always indicative of poor data quality, define valid straightlining, and use simulations to show that under common conditions, straightlining can increase with validity and reliability.

Author

Soha Consultants

Language

EN