About this document
CRM Lifecycle and Customer Focus Strategies by Aarif Lateef Gilkar is a document available to read on EtoBox.
This document discusses the customer relationship management (CRM) lifecycle from multiple perspectives. It begins by discussing the importance of continuously improving processes and learning. It then defines the goals of CRM as increasing customer acquisition, retention, and loyalty through consistent experiences tailored to customer needs. The rest of the document outlines the stages of the CRM lifecycle, including developing a customer-focused strategy, building a business case based on revenue metrics
- Author
- Aarif Lateef Gilkar
- Language
- EN