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What is Customer Acceptance of Electronic Banking about?

This article presents a theoretical model of customer acceptance and use of electronic banking, highlighting key motivators and inhibitors affecting consumer behavior. Usability and ease of use are identified as significant positive factors, while perceived risks negatively influence adoption. The findings aim to assist bank managers in developing e-banking strategies and provide a foundation for further empirical research in the field.

Author

bsq67xgpgb

Language

EN